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Company Overview | About CR Structures | Appleton, WI

Company Overview

We Are CR

At CR Structures, we have a comprehensive vision that sees construction as a process where better listening and planning ultimately lead to better building. Our company stands apart from the rest in Appleton, Wisconsin, because we invest all of our expertise to be a true partner in our clients’ success at every step in the job, from start to finish.



Our Beginnings

We are proud of our story, which goes back to 2003 when CR Structures was first established. We are now under the leadership and co-ownership of Chad Reichelt, our company president, and Kip Golden, our company executive vice president.


A History of Friendship

Chad and Kip were friends who succeeded in building their dream construction company. In fact, Chad built his own house right next-door to Kip’s house. The first sparks that would eventually lead to today’s CR Structures go back to a conversation over a campfire, when Chad and Kip talked about what the ideal construction company might look like.

Both of them were already working in the industry, but in different capacities. Chad had taken the entrepreneurial leap in 2003, and Kip was working for a contractor but thinking about going out on his own. The two of them discovered that their complementary skill sets—Chad in construction operations and Kip in business development and sales—could set the foundation for a unique business model.


The First Big Project

Chad and Kip became business partners in CR Structures Group, Inc., in November 2014. In our company’s first year of business, we landed a 75,000-square-foot manufacturing facility in Kaukauna, Wisconsin. That set us off and running, and within just four years we managed to triple our business volume.


What Makes CR Structures Different

The core difference we bring to all of our projects is our firm belief in project integration from start to finish. We don’t focus on just one aspect of the project or limit ourselves to a narrow outlook. Our three-phase approach to building—listen better, plan better, build better—allows us to apply a comprehensive approach to each and every project we take on.

Based on our wide-ranging expertise, we are able to help our clients in a broad range of areas and services, including the following:

  • Project funding
  • Site selection
  • Market analysis
  • Business plans
  • Preconstruction planning
  • Virtual technology 3D renderings
  • Construction management


How We Use Technology

We take full advantage of the latest technology options available in our industry, so our project teams stay constantly connected, no matter where they are, any time of day or night. We use the state-of-the-art construction management software CR ProjecTrax. All plans, documents, specifications and contracts are available 24/7/365 for fast download and review from any computer or smartphone.

Projects involve many different players in addition to the client, from architects to engineers, project managers to suppliers, subcontractors to building owners. We strive to keep everyone working together towards a common goal, while always aiming for maximum efficiency and productivity. Technology also allows us to keep costs in check without sacrificing quality.


Flexible Choice of Engineers and Architects

Another key element that makes CR Structures different is that we specifically chose not to hire any engineers or architects on our staff. Through our extensive experience in the industry, we realized that we could provide a more flexible and responsive service to our clients by allowing them to select the professionals they need for their individual building project. That means clients don’t pay for the professionals they may not utilize on their build. By not having engineers or architects on staff, we save on overhead costs and can pass those savings on to our clients.

We work with many talented engineers and architects in a diverse range of industries. That’s because we understand that one engineer or one architect isn’t necessarily the right one for every single construction project that comes in the door. Our clients benefit from our extensive professional contacts. We are able to select the design or engineering professional that is most suited to the specific client project. So not only does the client get increased flexibility and lower costs, he or she also receives the added benefit of having the most qualified specialist for the particular project at hand.


Why Our Experience Matters

Although we believe in the latest technology to help produce excellent results on all of our projects, we place human interaction at the heart of all of our work. We use each and every valuable piece of our industry know-how to our clients’ benefit.

We know the pitfalls that clients can run into when they embark on a major construction project, and we are able to accurately advise our clients about how to make their project a reality in the way that works best for them. We work together with planning professionals, design professionals, management and field professionals, and skilled craftsmen for all phases of construction, so we are able to deliver a building experience that covers our clients in a comprehensive 360-degree way.


Lasting Client Relationships

One of the great benefits of our unique approach to doing business is that we have a long list of repeat clients with whom we have built lasting relationships. This trust is fundamental to why we do what we do every single day. Much of our exponential growth is due to the ongoing work we do with clients who have chosen CR Structures not just once, but again and again for their construction needs.


The Future of CR Structures — We Are CR

As we move forward together with our clients, we envision continual growth as well as innovation to keep pace with the technological advances the industry puts at our disposal. We know that our success is directly tied to our clients’ success.

“We Are CR” means we stand by our work and stand by our clients at each and every step of the project, from start to finish. We listen better, plan better, and build better, focusing on doing the job right and doing the right thing as a partner to our clients in every job we take on. If you are ready to find out more, call us at (920) 733-7305 or contact us today.